I personally found this stuff amazing! It has a real earthy smell to it so if your not fond of that your stuffed. My hair products consist of lush 2 in one bar shampoo, r and b hair moisturizer and this beautiful product here. Like most hair products to much can make your hair look a tad dirty but that’s why I love this one so much you only need to rub it in your ends. It’s one of those less is more products I’m not 100% sure if this product reduces split end but it definitely helps with dry ends. My hair is naturally curly and as we all know curly hair is dry so I personally will try any thing that might help. I’m very fussy about my hair and I don’t put a lot of stuff in it I like to keep it minimal as possible.